A website is a crucial component for business success. But for many contractors, a high-quality website that converts customers isn’t high on the priority list. But without a quality website, contractors will miss out on a great opportunity to increase their visibility, create a positive first impression, and build a loyal customer base.
If you’re ready to take your website to the next level but not sure where to begin, no worries. Service Legend is here to help you improve your website with ease. Here at ServiceLegend, we offer a variety of website design services to help contractors maximize their websites and attract more customers. Read on to learn the key elements that make websites convert and why contractors should choose us for their website design needs.
Are you ready to create a website that converts? Then it’s important to know that there are various key elements that help make it happen. Some of the most important elements to prioritize on your website include navigation, visual design, mobile optimization, and content. Let’s take a closer look at why these elements are important for conversions.
How well visitors navigate your website is important. Essentially, navigation should be easy for visitors to find the information they need to learn about your business.
Unfortunately, when websites have poor navigation, it becomes increasingly difficult to keep visitors on your website. Even if a visitor does stay on your website, it will be difficult to get them to perform an action as they likely won’t know how to best navigate your web page.
Creating clear and concise navigation that helps visitors seamlessly scan your website won’t just help your visitors know where to go but will improve the user experience.
Visual design is another important factor when it comes to your website. If you have a contractor business, it’s important to make a good first impression by having a website that reflects the quality of your craftsmanship. Ultimately, when websites have poor design, visitors often think negatively of the company.
Poor design reduces credibility, professionalism, and increases your site’s bounce rate. All of these things make converting customers difficult for your business. This is why it’s crucial to have a website that includes great graphics, a good text-to-image ratio, appropriate typography, and colors that represent your brand effectively.
No website can survive without proper mobile optimization. With more people discovering new businesses from their mobile devices, ensuring that your website is responsive on all platforms can ultimately make or break the success of your website.
Your website may perform optimally on a desktop, but if your mobile performance is subpar, you can lose out on an opportunity to convert new customers.
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