SEO For Contractors: A Complete Guide

Here’s an interesting statistic: only around 0.6% of online users click on results from the second page of search results. This should tell you that if your business isn’t on the first page of the search results, you’re missing out on a lot of traffic. 

The good news is that getting your contractor website to rank higher on search engine results pages (SERPS) doesn’t have to be difficult. You just have to implement an effective SEO strategy to boost your site’s visibility. This will help you generate more leads by increasing your site’s organic traffic.

If you’re a contractor and are looking for effective ways to rank your business higher on search engines, we’ve got you covered. In this guide, we’ll highlight key SEO tips to optimize your site and improve your online presence.

Does SEO Work for Contractors?

Yes. When done correctly, SEO can boost your website’s overall rankings by increasing your lead generation and service booking rates. Other benefits of SEO for contractors include:

  • More traffic to your business
  • Increased brand awareness
  • More visibility
  • Increased business credibility

If you’re having a hard time coming up with an effective strategy, don’t worry. Just contact a reputable SEO specialist to create a marketing strategy and optimize your site for better rankings.

Below are proven tips for optimizing your contractor site for better SEO and growth. 

Keyword Research is Where You Start

Keyword research helps you identify which terms and queries your target audience is using when searching for your services on search engines. The data you gain can help you create content around those terms to attract more visitors who interact with your content and eventually purchase your services.

You can use keyword research tools to give a breakdown of what sets of keywords to use, their search traffic, and the location of your desired prospects for better improvement of local SEO results and achievement of your desired goals.

On & Off Page SEO Strategies

On-page SEO is all about what you do on your website. This includes optimizing website content and structure to improve their visibility and ranking in search engines. Optimizing title tags, meta descriptions, and content rich with keywords also falls into this category.

Off-page SEO, on the other hand, is about optimizing a website’s external links to enhance its authoritativeness. This includes link building, social media marketing, and online reputation management. 

Both on-page and off-page SEO strategies are important for contractor websites as they help to increase visibility and attract more potential customers.

Getting on Google Business Profile

Having a business profile on Google can impact your local online presence and visibility, making it easier for potential customers to find your website and contact information. 

By creating a Google My Business (GMB) profile, you can provide accurate information about your business, such as hours of operation, location, and services offered. This information then appears in Google Maps and local search results, making it more likely that customers in the area will find and contact you.

Additionally, Google My Business allows you to manage and respond to customer reviews, which can positively impact your online reputation and SEO. 

Best Practices for Contractors’ SEO

Here are some of the best practices for contractor SEO that can have a significant impact on your business performance:

  1. Develop a keyword-rich and informative website that provides detailed information about services and areas served
  2. Build high-quality backlinks from reputable sources
  3. Write high-quality content that is relevant and informative for potential customers
  4. Regularly monitor website analytics to track performance and make data-driven decisions for optimization.
  5. Optimizing your website for mobile devices and page speed to ensure a good user experience.



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