Epoxy Marketing: New Business Best Strategies

Leverage Google My Business For Concrete Coatings

As a concrete coating company, marketing is essential to getting your business noticed by consumers and generating leads. 

One way to reach potential customers is by leveraging google my business. Google my business is a free marketing tool that allows businesses to manage their online presence on google search and maps. 

By creating and optimizing your google my business listing, you can appear in local search results and attract customers ready to buy in your area. Additionally, you can use google my business to post updates and specials, engage with customers, and track your performance. 

By taking advantage of this powerful marketing tool, and combining it with a strong SEO strategy, you can reach more customers and grow your concrete coating business.

Epoxy Marketing 101

Epoxy coatings are one of the most popular finishes for floors and other surfaces. However, if you are a new epoxy coatings business, there are a few things you need to know about marketing your business.

First, it is crucial to identify your target market. Epoxy coatings are used in residential, commercial, and in industrial settings, so your marketing needs to be tailored specifically toward your primary consumer. In addition, you should also consider the specific needs of your target market, such as whether they need slip-resistant or anti-static coatings.

Next, you need to develop a marketing plan. This should include both online and offline marketing tactics. For online marketing, create a website, run targeting ad campaigns, and use search engine optimization (SEO) to ensure your site appears high in search results. This includes an in-house content team that will publish unique content specific to your business.

Furthermore, you can also use social media to reach potential customers. For offline marketing, consider mailing flyers and brochures in your target area or partnering with other businesses in your local community. 

Finally, always track your marketing results so that you can see what is working and what is not. There are many analytics tools to help you get the data you need to grow your business successfully. This will help you adjust your marketing strategy over time to ensure that your marketing dollars increase your business’s income.   

Why It’s Important To Market Your Floor Coating Business

The internet has revolutionized the way businesses operate. In the past, marketing your business generally involved print ads, TV commercials, or word-of-mouth referrals.

However, today the vast majority of consumers are online, which means that marketing your business online is essential. 

This is particularly important for a floor coating business, as potential customers are likely to search for “epoxy flooring” or “floor coating” when they are looking for a provider. By ensuring that your website appears prominently in search results, you can dramatically increase your chances of getting new customers. 

In addition, marketing your business online gives you the opportunity to build relationships with potential customers through social media and email marketing. By taking advantage of the power of the internet, you can significantly grow your floor coating business.

Learn More

If you are interested in learning more about how to market your epoxy coatings business, contact Service Legend today. Our team of experts can help you create a marketing strategy that will help you reach your target audience and grow your business. We specialize in concrete coatings companies and have a proven track record of helping coatings companies grow and scale their businesses. (Learn more about our core values) Contact us today for more information on how we can help you scale your epoxy coatings business through digital marketing, SEO, and content strategy.