Marketing is the lifeblood of your painting business; it’s what makes your register ring. Without a strategic marketing approach, you have no prospects, no appointments, and no projects. Here are five simple yet effective marketing techniques to give your painting business a boost.
Door-To-Door Marketing
Door-to-door marketing involves physically going from one household (or business) to another to sell your services. This marketing technique works best for services that can be used widely in your local community. When done right, door-to-door marketing is a very powerful way to grow your painting business.
The best part about this low-cost, high-impact marketing strategy is that you can do it at any time or day of the week, and you don’t have to rely on other people for help. It’s the best marketing approach for those who are just getting started.
Referrals
Referral marketing campaigns can be very effective for painting businesses. People are always talking about the products and services they enjoy and the companies who offer them. Referral marketing is precisely what it sounds like; it’s when you get your customers to tell their friends about you.
Rather than traditional advertising, you spread the word about your painting services through your existing customers. Referrals make for a powerful marketing tactic that will help you to bring in new clients who’ve already heard about how great your services are.
Lawn Signs
Lawn signs are a great way to establish name recognition for your painting business in the local community. They are everywhere and hard to ignore, especially when you are just walking or driving by, an excellent way to let your work sell itself.
Lawn signs will get your name out there in a big way and attract many prospects. When you paint a house, ask your client if you can place a lawn sign in their front yard. If you do a good job, they may even let you leave the sign-up for weeks after the work is done. It’s a great way to get referrals.
Flyer Drops
Are you struggling with bringing more clients for your painting business? You can significantly increase your odds of getting noticed by distributing promotional materials like flyers in letterboxes inside offices and households. Getting flyers into the right hands can be a great way of promoting your painting business.
Keep your flyers simple and clear if you want them to generate any response. The goal is to reach as many prospective clients as possible, which can get expensive. However, you will make a profit from the jobs you get via your flyers.
Online Advertising
When it comes to getting your name out there, online advertising is not just an option; it’s mandatory. But online advertising is getting tricky nowadays. Having a website is not enough; you need to set up effective online ad campaigns, have a strong social media presence, and have a solid SEO strategy in place to improve your ranking on Google.
Local SEO is an essential part of your online marketing strategy. Additionally, listing your company on popular directories and lead generation sites such as Yellow Pages is also an option. Google relevant directories for your painting business and list them under the right categories.
And that’s it. Remember that there’s no one size fits all approach when it comes to marketing your painting business. Pick and choose initiatives that you feel will help your painting business grow and thrive.
If you are having a difficult time finding something that works well for your painting business, our expert marketers at ServiceLegend can help. Let us help you create persuasive marketing campaigns that consistently drive clients to your door. Contact us today to learn more.
