As a contractor, you know that getting more jobs is essential to the success of your business. One of the best ways to get more jobs is through online advertising, and Google Ads is one of the most effective platforms for reaching potential customers.
In this article, we will discuss the basics of Google Ads, the different types of ads you can use, and five tips for running effective campaigns that will help you get more jobs.
What are Google Ads for Contractors?
Google Ads is a pay-per-click advertising platform that allows businesses to create and run ads on Google and its partner websites. When a user searches for keywords related to your business, your ad may appear at the top of the search results, giving you valuable visibility and the opportunity to attract new customers.
Different Types of Google Ads That Work
There are several different types of Google Ads that you can use as a contractor. The most popular types include:
- Search Ads: These ads appear when users search for keywords related to your business. They are text-based and are typically shown at the top of the search results.
- Display Ads: These ads are graphical and appear on websites that are part of the Google Display Network. They can be used to target specific audiences and can be effective for building brand awareness.
- Video Ads: These ads are video-based and can be used to reach a wider audience. They can be shown on YouTube and other video-sharing platforms.
- App Ads: These ads are used to promote mobile apps. They can be shown in the Google Play Store and on other mobile apps that are part of the Google Display Network.
Tips for Getting More Jobs
Identify Your Ideal Customer
One of the most important things to do when running Google Ads for contractors is to identify your ideal customer. This means understanding who your target audience is and what their needs and preferences are. By identifying your ideal customer, you can create ads that are more likely to be seen by the people who are most likely to become your customers.
Create a Unique Selling Proposition
Another important step when running Google Ads for contractors is to create a unique selling proposition (USP). A USP is a statement that clearly communicates what makes your business different from your competitors. By creating a USP, you can create ads that are more likely to stand out and attract the attention of potential customers.
Set a Budget
When running Google Ads for contractors, it’s important to set a budget for your campaigns. This will help you control your costs and ensure that you are getting the most out of your advertising spend. By setting a budget, you can also make sure that you are not overspending on your campaigns, which can lead to a lack of return on investment.
Create Your First Campaign
Once you have identified your ideal customer, created a USP, and set a budget, it’s time to create your first campaign. When creating your campaign, you will need to choose the type of ad you want to run (search, display, video, or app), set your targeting options, and create the ad itself. By following these steps, you can create a campaign that is more likely to be effective in reaching your target audience.
Continuously Optimize & Monitor Your Campaigns
Finally, it’s important to continuously optimize and monitor your campaigns to ensure that they are performing as well as possible. This means looking at your campaign data and making adjustments as necessary. By continuously optimizing and monitoring your campaigns, you can improve your return on investment and get more jobs.