Deploying Military-Grade Marketing for Home Service Businesses
Precision. Strategy. Results.
At Service Legend, we don’t just run marketing campaigns—we deploy battle-tested strategies that help home service businesses dominate their local markets. As a veteran-owned digital marketing agency, we bring discipline, precision, and a results-driven approach to every campaign. Whether you’re a painter, roofer, HVAC professional, or contractor, we provide data-driven marketing solutions to scale your business efficiently.
Why Service Legend?
We are more than just marketers—we are your strategic growth partners. Our expertise in the home services industry allows us to create highly targeted campaigns that generate measurable results. Through cutting-edge digital marketing tactics, we help businesses increase lead volume, lower CPL, and maximize ROI—all with the precision of a well-executed mission.
Specialized in Home Services We understand the unique challenges of the industry.
Veteran-Owned & Operated Discipline, efficiency, and execution are at our core.
Proven Data-Driven Strategies We use real numbers to drive real results.
Award-Winning Agency Recognized for excellence in home service marketing.
Our Leadership Team: Built for Success
At Service Legend, our leadership team brings together a powerful mix of military precision, corporate expertise, and operational excellence—all designed to help home service businesses scale like never before.
Otis
Marketing Expertise: Applies military-grade strategic planning to marketing.
Why It Matters: Ensures campaigns are executed with discipline, efficiency, and precision.
Adam
Industry Impact: Led multi-billion-dollar growth initiatives for Fortune 500 companies.
Why It Matters: Helps Service Legend stay ahead of digital trends with cutting-edge strategies.
Jessica
Expertise: Thrives in high-pressure environments, ensuring smooth operations.
Why It Matters: Brings logic, adaptability, and empathy to our client success strategies.
Together, we combine military discipline, digital innovation, and operational excellence to create an agency that delivers results and builds lasting partnerships.
Our Story: Built on Trust & Strong Partnerships
At Service Legend, we believe that great businesses are built on strong relationships.
Otis & Adam’s Partnership: A friendship that began in 1992-93, evolving into successful business ventures based on mutual respect and strategic collaboration.
Otis & Jessica’s Teamwork: Years of experience as pilot and EMT partners, working in high-pressure environments where trust and precision were essential.
These deep-rooted connections reflect the foundation of Service Legend—a company built on loyalty, execution, and an unwavering commitment to client success.
Meet the Service Legend Team: The Experts Driving Your Success
At Service Legend, our team is your team. We are a dedicated group of strategists, creatives, and problem solvers with one mission: helping home service businesses grow.
Our team is built on expertise, innovation, and a shared commitment to helping businesses succeed. With diverse backgrounds spanning digital marketing, business development, media buying, SEO, paid media, and operations, each member brings a unique skill set that drives results. From strategic leadership to cutting-edge campaign execution, we work collaboratively to create solutions that elevate brands, maximize ROI, and build long-lasting partnerships.
Get to know the dedicated professionals behind Service Legend—each committed to making a lasting impact!
Justin Collier
Chief Sales Office
Justin is a passionate leader with over a decade of experience, having built and sold two digital marketing agencies. He specializes in business growth, sales coaching, and performance-driven marketing. Additionally, he has consulted businesses on scaling operations and training high-performing sales teams.
Now at Service Legend, Justin uses his expertise to create innovative solutions that drive client success. Helping others is his calling, and his mission is to build something legendary, one client at a time.
Micaela Perez Varas
Director of Operations
Micaela is a seasoned business leader with over 15 years of experience in marketing and operations. As Director of Operations at Service Legend, she optimizes workflows, manages marketing strategies, and drives innovation through data-driven decision-making. Her expertise includes strategic planning, team leadership, and executing high-impact campaigns. Micaela helps businesses scale by integrating automation and technology. Outside of work, she enjoys exploring new ventures and sharing digital strategies.
Kate Wheeler
Director of Accounts
Kate brings 10+ years of experience in account management with a strong focus on team development, strategy, and innovation. As Director of Accounts at ServiceLegend, she leads and mentors the accounts team to deliver top-tier service and cutting-edge strategies. Collaborating with Ads Managers, Operations, and Creatives, she ensures flawless execution. Kate is known for her strategic insight, passion for client success, and dedication to long-term partnerships.
Christian Perez Wilson
Marketing Strategist & Success Coach
Christian is a results-driven marketing strategist with expertise in client coaching and team leadership. At Service Legend, he bridges the gap between clients and the ads management team, ensuring seamless communication and execution. His background spans industries like automotive, medical aesthetics, and home services. Specializing in Google PPC, Google LSA, Facebook & Instagram Ads, and sales training, Christian is committed to helping businesses thrive with strategic insight and passion.
Juvanny Joseph
SEO Manager
After serving in the U.S. Air Force as a combat engineer with the 555th RED HORSE Squadron, Juvanny found his passion for digital marketing. He specializes in SEO, local SEO, and Generative Engine Optimization (GEO). At Service Legend, he helps clients enhance their online presence through SEO strategies like website optimization, content development, and Google Business Profile management. Outside of work, Juvanny enjoys mixed martial arts, staying active, reading, writing, and watching movies and TV shows.
Ahmad Arif
Technology & Automation Specialist
Ahmad is a technology and automation expert specializing in CRM optimization, automation workflows, and cross-platform integrations. At Service Legend, he customizes and automates pipelines, improving efficiency and scalability. With expertise in tools like Zapier, Make.com, and ClickUp, Ahmad manages hosting, technical optimizations, and web development. He also supports the web and SEO teams in digital infrastructure management. Passionate about innovation, Ahmad explores AI trends and mentors aspiring tech professionals.
Scott Melnyk
Media Buying & Business Development
With 20+ years of experience in business development and media buying, Scott has managed ad campaigns on platforms like Facebook, Google, YouTube, LinkedIn, and TikTok. After building and selling a successful web development and marketing firm in 2019, he brings extensive knowledge in scaling businesses through performance marketing and digital strategy. Originally from rural Alberta, Canada, Scott now uses his expertise to help businesses grow with innovative marketing and media buying strategies.
Fernanda Oliveira
Paid Media Specialist
With over a decade of experience, Fernanda specializes in lead generation and e-commerce, creating data-driven paid media strategies for businesses of all sizes. She’s worked across search, social, display, video, programmatic, OTT, and CTV ads, achieving strong results in industries like home services, fashion, real estate, and automotive. An environmentalist and animal welfare advocate, Fernanda brings creativity, analytical expertise, and a personal touch to every campaign.
Nagy-Bagoly Arpad
Video Editing & Motion Design
Arpad is an expert in storytelling, motion graphics, and post-production, transforming content into visually compelling experiences that captivate audiences and drive engagement. His attention to detail and creative approach ensure that every piece of content is optimized for maximum impact.
When he’s not behind the screen, Arpad enjoys climbing mountains and hills—always seeking a broader perspective, both in his work and in life.
Sam
Director of Sales
Sam is a growth-focused strategist with 25+ years leading marketing and sales for top U.S. auto groups like Penske and Lithia. From big cities to small markets, he knows how to drive real results. Now at Service Legend, he helps service-based businesses stand out and scale with proven lead gen, high-converting websites, SEO, and paid ads. Sam brings big-league strategy and a winning mindset to help you dominate your local market.
Danny Najarian
Senior Partnerships Executive
A Scottsdale native, Danny graduated from Chaparral High, excelling academically and athletically. As a football player and recipient of the 2021 Outstanding Senior in Business award, he showcased early leadership. He earned a degree in Political Science with a minor in Communications in 2017. As Senior Partnerships Executive at Service Legend, Danny aligns strategies and manages partnerships, helping over 500 business owners reach marketing goals. Outside of work, he enjoys traveling, hiking, and staying active.
Aracely Vega
Web Designer
Aracely, originally from Mexico, has 10 years of experience in graphic design. In recent years, she has specialized as a Web Designer at Service Legend, focusing on creating layouts in Figma and developing websites on WordPress. Aracely helps clients effectively establish their brand online, using attractive and strategic designs. In her free time, she is pursuing studies in Culinary Arts, enjoys traveling to new places, and loves meeting people from different cultures. Her passion for design and continuous learning makes her an invaluable asset to our team.
Drew Hayes
Senior Growth Partner
With over 22 years in Sales and Client Success, Drew is dedicated to helping businesses bridge the gap between their current state and growth goals. He specializes in building strong client partnerships, driving sustainable growth, and fostering long-term success. Drew takes a relationship-driven approach, prioritizing genuine connections and personalized solutions. Outside of work, Drew is a father of two, a passionate softball player sponsored by a bat company, and enjoys exploring campgrounds in the Midwest.
Service Legend empowers contractors to dominate their market with unstoppable, data-driven marketing strategies.
Ready to Scale Your Home Service Business?
At Service Legend, we don’t believe in guesswork—we believe in data, execution, and results. If you’re looking for a marketing partner who understands the home services industry, deploys battle-tested strategies, and is committed to your success, let’s talk.
